Mastheads and Model Heads

So I was in a fabric store purchasing some sort of unit of fabric for a dress for my mother, as a favour.

I was waiting at the checkout line trying to look like I knew what I was doing there, when I looked at the one magazine that was on sale, as one often does when stuck in a checkout line.

Now being a guy who doesn’t often frequent fabric stores to purchase units of fabric for dresses for my mother, as a favour, I had never seen this particular magazine, and so was quite surprised to see the word “Butt” in giant pink type across the top of it.

It took me a second to figure out what the actual name of the magazine was really supposed to be, until I saw that their website was

Needless to say, as soon as I got home I went to their website and found that this was not the first time they had placed a model in a bad position on the cover: just check out this gem here. Even if you could excuse the word “Butt” because it looks like there could be more to it underneath, on this cover one could easily assume that the name of the publication was indeed, “Buttock”.

Graphic Design Lesson: Location, location, location.


  1. You think that’s bad, you should see the latest issue of Fartelaine magazine.

  2. You have too much time on your hands, Spence.

    And I love it.

  3. Johan van den Berg

    Hey, finally: more people who can appreciate a bit of useless Pshop-trickery!
    Guess what I found in my record collection: a dated version of Purple Rain.

  4. scott reston

    i thought for a sec: “Buttcrack”

  5. Nice, that brings our tally to:
    – Butt
    – Buttock
    – Buick
    – But Rick
    – Buttsteak
    – Buttcrack
    – Fartelaine

    It’s like a rorschach test for potty humour!

  6. Tim Hill

    This comment has been removed by a blog administrator.

  7. Sebhelyesfarku

    I prefer tim hill’s solutions, too

  8. Yeah, but sorry Tim, but we won’t be having any of that on here…my mother-in-law reads this blog, after all.

  9. UPDATE: See and read about Butterick’s “rebuttal” here.

  10. one could argue the placement of ‘butt’ is intentional as a way to attract the eye. I’d not be surprised at all if it were so.

    Another I’ve noticed around quite often when the words ‘CHICK FLICK’ are used to headline advertisements and the like, quite often they use sans-serifs with extremely tigher kerning. At a distance it spells something else entirely.

    by the way. What’s up Nick (It’s Jesse from seycove) woo diggity doo. I like your digs here.

    ps. I seriously hope this comment security is only one time. It’s brutal on Opera

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