I was waiting at the checkout line trying to look like I knew what I was doing there, when I looked at the one magazine that was on sale, as one often does when stuck in a checkout line.
Now being a guy who doesn’t often frequent fabric stores to purchase units of fabric for dresses for my mother, as a favour, I had never seen this particular magazine, and so was quite surprised to see the word “Butt” in giant pink type across the top of it.
It took me a second to figure out what the actual name of the magazine was really supposed to be, until I saw that their website was www.butterick.com.
Needless to say, as soon as I got home I went to their website and found that this was not the first time they had placed a model in a bad position on the cover: just check out this gem here. Even if you could excuse the word “Butt” because it looks like there could be more to it underneath, on this cover one could easily assume that the name of the publication was indeed, “Buttock”.
Graphic Design Lesson: Location, location, location.