Fizzy Lifting Drink

Wonka Packaging Design

For this fictional project, I designed a whole packaging scheme for the infamous drink from Charlie and the Chocolate Factory that, while not yet fully tested, makes you fly. Using bubbles built right into the bottle, jumbled lettering reminiscent of the both the product and its inventor, and topped with a cork to suggest the experimental nature of the drink, I aimed to make the drink graphic, eye-catching, and most of all, fun.

In keeping with the theme, the cases for a 4-pack resembles a thousand-pound weight, useful if the beverage consumer decides they don’t want to completely fly away. As part of the marketing push for the “launch” of the product, a cardboard case resembling the weight easily unfolds into a brochure containing more info and a disc with games for the kiddies. Lastly, for supermarkets I designed the end-of-aisle display to be Willy Wonka’s bottling factory, wacky gears and wonky conveyor belts producing bottles by the dozen, with shelving for the aforementioned cases underneath.