Opacity Design Group
Early agency adventures
![Opacity Design Group logo icon](https://www.notion.so/image/https%3A%2F%2Fs3-us-west-2.amazonaws.com%2Fsecure.notion-static.com%2Fd424e1ec-3938-45fb-b748-d032f8ff6556%2Fnickfruhling-icon-opacity.png?id=3fe7f609-ebdd-430f-b27f-424f27ad79e3&table=block)
Role
Graphic Communications and Print
Timeline
2002 – 2006
It was my first real job out of college, but what I learned, even how I name my files, carries through in my work today
![Icon I designed of a magnifying glass investigating a contract](https://www.notion.so/image/https%3A%2F%2Fs3-us-west-2.amazonaws.com%2Fsecure.notion-static.com%2F8a2ed523-a994-4eae-ac5f-32b47f91450a%2Fnickfruhling-opacity-design-custom-icon.png?id=5fde0b00-7dc6-4771-8e94-244ad9ca8f8a&table=block)
At Opacity I was one part of a four-person design studio specializing in real estate marketing and corporate identity. I designed logos, campaigns, ads, packaging, brochures, and customer communications for a variety of mediums, including press, packaging, newspaper, signage, email, and the web. It was a fantastic first step into the industry, and I credit the team at ODG for my skills in everything from proofreading to file preparation and print production (plus winning radio contests).
![Brochures, signage, and presentation centre design for the Summerwood real estate development](https://www.notion.so/image/https%3A%2F%2Fs3-us-west-2.amazonaws.com%2Fsecure.notion-static.com%2Fbffef2bb-fad8-4cd9-8c14-8e9a9c00c7cd%2Fnickfruhling-opacity-summerwood.jpg?id=9a172c22-f833-4439-8494-a3be30bbe725&table=block)
![Selection from my time at Opacity, from real estate marketing to packaging, photo editing, and illustration projects](https://www.notion.so/image/https%3A%2F%2Fs3-us-west-2.amazonaws.com%2Fsecure.notion-static.com%2F0b39ae46-f447-439d-8d2f-2293c569df9d%2Fnickfruhling-opacity-selections.jpg?id=516d7eae-ec7c-4c7b-ae65-6492b3802f3c&table=block)
Fun Highlight
Our team took part in the annual CANstruction Vancouver event, creating award-winning gigantic sculptures out of nonperishable food items, which were donated to charity and raised food insecurity awareness. We built a British Columbia Spirit Bear out of tuna cans, a 10-foot, free-standing, 50th anniversary-celebrating Gumby & Pokey made out of “gum-beans” and “pork-ey”, and a 7200-can monster truck on a mission to crush hunger.
![Gumby and Pokey sculptures constructed out of cans of beans, pork, and other food items](https://www.notion.so/image/https%3A%2F%2Fs3-us-west-2.amazonaws.com%2Fsecure.notion-static.com%2F5842b62b-cfff-4861-87f9-6d9ead9a6e12%2Fnickfruhling-opacity-canstruction-gumby.jpg?id=ca3b8eeb-2cfd-44a8-a481-24f3b375790f&table=block)
![Giant monster truck sculpture constructed out of cans, taco kits, and other food items](https://www.notion.so/image/https%3A%2F%2Fs3-us-west-2.amazonaws.com%2Fsecure.notion-static.com%2F49a6a38d-23ae-4144-a0d6-af806301a476%2Fnickfruhling-opacity-canstruction-monster-truck.jpg?id=62bcaf35-58b9-4efa-a9b4-558b8ef0aa51&table=block)
Next
A consistent contract culminated in getting to design a new identity for this publicity, marketing, development, and design agency.
Next next
Working with the faculty and students in the Graphic Design for Marketing department, handling marketing, events, and fixing printers.
Thanks for visiting my roadside attraction on the information superhighway.
My name is Nick and I'm a product designer by day and a sticker designer by night. Over the course of my career I've cofounded three hilarious children and cried at every Pixar movie.