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Pixieset
Pixieset

Pixieset

Pixieset

Picture perfect

🆕

Pixieset logo icon
Pixieset logo icon

Role

Design Director

Link

pixieset.com

Timeline

2024 –

After a year at Pixieset I still can’t believe we ship solutions that thousands of people use within hours of launching.

Felix’s photography website built on Pixieset Website
Felix’s photography website built on Pixieset Website

My son is a photographer, and as one of those customers, he actually introduced me to Pixieset before I worked here. Seeing what it’s done for him makes me excited about what we’re building for everyone.

In my role as Design Director, I’m working on Pixieset’s flagship product that serves a global community of a million+ users and billions of photos. Photographers can run their entire business in our product, from sharing & selling their photos to sending contracts & invoices to showing off their work with websites & email campaigns.

🆕
Word bubble icon with a happy face
Word bubble icon with a happy face
It’s nuanced and hard to get right but Nick worked with the team to make a ton of seemingly small improvements to the product that add up to big impact.

Manager, annual review feedback

The suite life

Pixieset Client Gallery icon
Pixieset Client Gallery icon

Gallery

Deliver and proof photos online in custom galleries

Pixieset Studio Manager icon
Pixieset Studio Manager icon

Studio

Simple booking and payment software

Pixieset Store icon
Pixieset Store icon

Store

Sell prints and digital downloads online

Pixieset Website icon
Pixieset Website icon

Website

Themed websites, portfolios, and blogs

Getting to work on a product you’re proud of is a privilege in the tech world, but working with a team that puts priority on “pixiedust” is extra rewarding. And it’s the pieces of pixiedust I’ve put into Pixieset I’m most proud of, from major new product launches to the quality of life items our customers get so excited about. That extends into bringing our projects into the physical world, where I’ve commemorated launches with an ongoing series of mission patches that can be found stuck to the backs of our laptops.

A selection of Pixieset stickers overlapping each other and showing a variety of projects, some in styles of other well known logos, some original compositions
A selection of Pixieset stickers overlapping each other and showing a variety of projects, some in styles of other well known logos, some original compositions
🆕
Word bubble icon with a happy face
Word bubble icon with a happy face
I really like the collaboration time, games, and design talks we have, they're a fundamental part of feeling connected to ourselves, our work, and the company.

Direct report, anonymous 360 feedback

Initiatives and side quests

💼

Capturing cool projects

Since starting I’ve been part of launching features like Pixieset Payments, bulk upload, folder privacy, RAW photo support, collapsible nav, and natural language search (and have 3 big ones ready for imminent release).

🎩

Wearing all the hats

With my co-director on parental leave, I’m owning the role of sole design leader and providing continuity and advancement for every team and all designers, while still achieving an 100% manager approval score.

🪄

Man of magical meetings

I’ve refined facilitation of our ceremonies to foster an inclusive and cohesive design culture, locally and with a global remote team, which has been recognized with reviews like “Design has been more fun since he joined”.

🪴

Coach’s corner

Always seeking to amplify the impact of our team through a coaching approach, I’ve supported the team with everything from helping grow a designer into a staff role, to redesigning our career framework, and welcoming our first practicum students.

🆕
Word bubble icon with a happy face
Word bubble icon with a happy face
He’s great at creating an environment where high-quality work and creative exploration can coexist.

Direct report, anonymous 360 feedback

🚀

To marketing and beyond

Going beyond my normal product design responsibilities, I’ve also dipped into developing sub-brands, product icon refinement, hiring process improvements, people team projects, and the first sales website relaunch in over a decade.

🎉

Focused on fun

Devoted to day-to-day delight through things like self-produced team stickers, office installations, holiday decorations, and introducing seasonal Slack renaming traditions that resulted in the review “The true embodiment of a Design Director”.

🔠

Clicking with communications

Between my creative writing skills and an infamous eagle eye, I’ve become the de facto authority and author of our official product copy style guide. I even found a spelling mistake in the product that was there for over 4 years.

🙌

Cultural curator

Whether it’s winning the Halloween costume contest dressed as an office inside joke, or building an internal Slack app that pairs people who want to split a snack, I’m always looking for the next opportunity to make work not feel like work.

🆕
Word bubble icon with a happy face
Word bubble icon with a happy face
He keeps the team always organized, highly functional, and motivated. It's always a pleasure to have design sessions together, as I feel I always have something new to learn from him.

Direct report, anonymous 360 feedback

image

If all this sounds like a great team to be a part of, I’m actually in the midst of hiring a Senior Product Designer.

Maybe it’s you? Or someone you know? Feel free to let me know directly.

nick.fruhling@pixieset.com

← All work

Previous roles

💡
StaffbaseStaffbase
Staffbase

Previously I led a crackerjack team of designers and researchers as the Director of Product Design at tech centaur Staffbase.

BananatagBananatag
Bananatag

Progressed through individual contribution and design leadership, transforming the flagship product and elevating the “bananabrand”.

Animated icon of a hand waving
Animated icon of a hand waving

Thanks for visiting my roadside attraction on the information superhighway.

My name is Nick and I'm a product designer by day and a sticker designer by night. Over the course of my career I've cofounded three hilarious children and cried at every Pixar movie.

nickfruhling@gmail.com

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