Logo
  • Home
  • My work
  • Portfolio
  • About me
  • Colophon
  • Email me

Work

💡

Nick Frühling

Building products people love with design, delight, and dad jokes.

An animated illustration representing my 3 values: Keep delights on, Trust the data / trust your gut, and People 1st
An animated illustration representing my 3 values: Keep delights on, Trust the data / trust your gut, and People 1st

My name is Nick and I’m a design leader in Vancouver, Canada. Over the course of my career I've cofounded three hilarious children and cried at every Pixar movie.

Main gigs

PixiesetPixieset
Pixieset

By day I’m in a picture perfect position as Design Director at Pixieset, helping photographers do what they do best.

DoubleknotDoubleknot
Doubleknot

By night I’m consulting for Doubleknot Works, helping people with career, coaching, creativity, and LEGO® SERIOUS PLAY®.

Rag TagRag Tag
Rag Tag

With any time left I’m making dumb stickers for smart phones with my animated iOS app that’s now over 85,000 downloads.

Previously on

StaffbaseStaffbase
Staffbase

Previously I led a crackerjack team of designers and researchers as the Director of Product Design at tech centaur Staffbase.

BananatagBananatag
Bananatag

Progressed through individual contribution and design leadership, transforming the flagship product and elevating the “bananabrand”.

ChimpChimp
Chimp

Transitioned from web marketing into product as part of this tech startup’s mission to inspire “everyday philanthropists” through charitable impact.

inStevestoninSteveston
inSteveston

Founded an independent lifestyle blog with my friend all about our hometown, and ultimately sold the site to its current curator.

IdeaWorksIdeaWorks
IdeaWorks

A consistent contract culminated in getting to design a new identity for this publicity, marketing, development, and design agency.

KwantlenKwantlen
Kwantlen

Working with the faculty and students in the Graphic Design for Marketing department, handling marketing, events, and fixing printers.

OpacityOpacity
Opacity

My first non-freelance design job, doing a lot of real estate marketing in addition to agency work like graphic design, print, and packaging.

Small trumpet icon
Small trumpet icon

Tooting my own horn

Small circus tent icon
Small circus tent icon

Designer

From the print world to the world wide web, 20+ years of design industry experience

Small shooting star icon
Small shooting star icon

Leader

Empowering people through pro-d, career development, and actually fun icebreakers

Small raised hands high five icon
Small raised hands high five icon

Human

Making technology not feel like technology is a daily adventure that keeps me going.

Small treasure map icon
Small treasure map icon

Creative

Relentless in the pursuit of day-to-day delight, in the product, in the office, and with my teams

Small #1 foam hand icon
Small #1 foam hand icon

Nerd

Equally passionate about typographical nuance, menu bar layout, and Star Wars viewing order

Small arrow in target icon
Small arrow in target icon

Hireable

A user-centred, people-first, pixel-perfect, lorem ipsum, agile-aligned, coffee-loving colleague

Nice things folks said

Photo of Tai Civita
Photo of Tai Civita
Nick is a leader that helps teams grow and deliver quality work while genuinely caring about the people he manages. He ensures we are doing the best work possible by creating a culture of trust, establishing a collaborative environment, and setting a positive and fun atmosphere. He leads by example, and is the perfect representation of the concept of empathy.

Tai Civita Staff Product Designer, Highspot

Recent writings

4 people losing their jobs, 1 boss who isn’t: how we took on this awkward team event with LEGO® SERIOUS PLAY®4 people losing their jobs, 1 boss who isn’t: how we took on this awkward team event with LEGO® SERIOUS PLAY®
4 people losing their jobs, 1 boss who isn’t: how we took on this awkward team event with LEGO® SERIOUS PLAY®

Our division shutting down. Me and my team losing our jobs. And our manager flying into town for a visit. These were exceptionally weird circumstances for a team building event.

How Nick the Human Cannonball inspired the legend of Duke CaboomHow Nick the Human Cannonball inspired the legend of Duke Caboom
How Nick the Human Cannonball inspired the legend of Duke Caboom

10 years ago I set foot in Pixar wearing the most ridiculous outfit. Find out how the untold tale of my viral job application connects to the breakthrough character in Toy Story 4. Did Keanu Reeves portray me in a Hollywood blockbuster?

A comprehensive and unofficial Star Wars checklistA comprehensive and unofficial
A comprehensive and unofficial Star Wars checklist

My youngest is going through a pivotal moment in life: his first viewing of Star Wars. To track what he's seen and what's left, we worked together to come up with this handy dandy, definitive, and printable Star Wars viewing checklist (and useful map of the timeline too).

🆕
Photo of Emily Cornett-Ching
Photo of Emily Cornett-Ching
Any team would be lucky to have Nick, for his passion and expertise in his craft, for his authentic, people-first approach to leadership, and for his unmatched ability to make Slack emojis to express how everyone is feeling.

Emily Cornett-Ching Senior People Business Partner, ZayZoon

My values

Keep “delights” on

The daily work we do needs to keep the lights on, which means meaningful improvements that keep us in business. But delight is what keeps customers coming back, and keeps us coming into work.

Trust the data / trust your gut

We listen to customers and that data makes our product stronger. But it’s two sides of a coin, and just as often we should trust our own instinct for what’s best.

People 1st

At the end of the day, we are people making products for people. Starting everything with that in mind makes our time together worthwhile and makes the best stuff.

An animated illustration representing my 3 values: Keep delights on, Trust the data / trust your gut, and People 1st
An animated illustration representing my 3 values: Keep delights on, Trust the data / trust your gut, and People 1st
🆕
Photo of Jenny Minke
Photo of Jenny Minke
Nick’s superpower is facilitating process creation in a collaborative way that makes sense for both a team’s maturity and trajectory. The ceremonies and people management tools I learned under Nick’s leadership are staples in my team’s process today, and loved by our designers.

Jenny Minke Product Design Manager, Clio

Selected Certifications

Small LEGO brick icons
Small LEGO brick icons

Trained Facilitator in the LEGO® SERIOUS PLAY® Method and Materials

Inthrface

Small bookmark icon
Small bookmark icon

Culture-First Leader Certification: Org, Teams, and Self

Trailblaze Partners

Small clipboard icon
Small clipboard icon

The Leader's Discipline: A Coaching Approach to Leadership

Roy Group Leadership

Small computer screen icon
Small computer screen icon

Interactive Software Applications & Integrated Media Design

Wilson School of Design

🆕
Photo of Nicole Tai
Photo of Nicole Tai
I can wholeheartedly say that Nick exemplifies the type of people-first manager that makes you love working at a company. He lives his values in his every day actions, and always brings a spark of whimsy.

Nicole Tai Associate Director, Product, Muck Rack

Work beyond work

Selections from my visual design and illustration work, both in and outside the office.

Pixieset StickersPixieset Stickers
Pixieset Stickers
Saturna Island FlagSaturna Island Flag
Saturna Island Flag
Kigoos ShirtsKigoos Shirts
Kigoos Shirts
Kigoos Icebreaker ProgramKigoos Icebreaker Program
Kigoos Icebreaker Program
Jasper IdentityJasper Identity
Jasper Identity
Steveston Tram BannerSteveston Tram Banner
Steveston Tram Banner
Bananatag Reaction EmojiBananatag Reaction Emoji
Bananatag Reaction Emoji
Wonka's Fizzy Lifting Drinks PackagingWonka's Fizzy Lifting Drinks Packaging
Wonka's Fizzy Lifting Drinks Packaging
Animated icon of a hand waving
Animated icon of a hand waving

Thanks for visiting my roadside attraction on the information superhighway.

My name is Nick and I'm a product designer by day and a sticker designer by night. Over the course of my career I've cofounded three hilarious children and cried at every Pixar movie.

nickfruhling@gmail.com

Logo

Connect

Mastodon

Bluesky

Threads

Instagram

LinkedIn

Explore

My work

Portfolio

Colophon

Land recognition

About me

Discover

LEGO® SERIOUS PLAY®

Human Cannonball

Star Wars List

© 2026 Nick Frühling

BlueskyMastodonThreadsInstagramLinkedIn